The summary
Budget, efficiency, growth: the three numbers a marketing hiring manager looks for in the first three lines. Then what you build beyond campaigns.
- State the budget you have run; it sets the level of the roles you are considered for.
- Give efficiency against a target (CAC, ROAS), not alone — a number without a target means nothing.
- One growth figure with its time span.
- If you have managed people, say how many and what functions.
Works
Digital marketing manager with 6 years in D2C and edtech. Ran a ₹14 crore annual performance budget at a blended CAC 27% below target, and grew organic traffic from 90,000 to 410,000 monthly sessions in 18 months.
Does not
Creative and results-oriented digital marketer with expertise in social media, SEO, SEM, content and email marketing.
Experience bullets
Marketing bullets carry money: spend, cost per result, return, and the growth they bought. Say the channel and the time span.
Works
Managed a ₹14 crore annual budget across Google, Meta and YouTube at a blended CAC 27% below target
Works
Scaled Meta and Google spend from ₹40 lakh to ₹3.2 crore a month while holding ROAS above 4.0
Works
Rebuilt the lead-nurture journey in HubSpot; lead-to-enrolment conversion rose from 4.1% to 6.8%
Does not
Handled social media marketing, Google Ads campaigns and email marketing to increase brand awareness.
Skills worth listing
Channels, measurement, tools. The measurement group is what separates a manager from a campaign operator.
- Channels
- Google AdsMeta AdsYouTubeSEOEmailWhatsApp
- Measurement
- GA4AttributionServer-side trackingA/B testingLooker Studio
- Tools
- HubSpotKlaviyoAhrefsSemrushCanva
Format
- One page; the budget and results do the talking.
- Rupee figures in lakh and crore for Indian roles; convert for a global one.
- Certifications only if current (Google, Meta Blueprint, HubSpot).
- No logos of brands you have worked on; name them in the bullets instead.